Shinola Hotel
Visual identity and collateral for Shinola’s new hotel in Detroit, MI. The Shinola Hotel is a true distillation of the Shinola brand—exuding a sense of meticulous craftsmanship and quality.
I lead the creative direction for all visual touch points of the hotel including a full collateral suite, promotional photography, branded marketing materials, signage, wayfinding, en suite materials, restaurant menus, architectural details, and staff uniforms.
Visual identity and collateral for Shinola’s new hotel in Detroit, MI. The Shinola Hotel is a true distillation of the Shinola brand—exuding a sense of meticulous craftsmanship and quality.
I lead the creative direction for all visual touch points of the hotel including a full collateral suite, promotional photography, branded marketing materials, signage, wayfinding, en suite materials, restaurant menus, architectural details, and staff uniforms.
︎ Identity, Signage, Print
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