Shinola Hotel

Visual identity and collateral for Shinola’s new hotel in Detroit, MI. The Shinola Hotel is a true distillation of the Shinola brand—exuding a sense of meticulous craftsmanship and quality.
        I lead the creative direction for all visual touch points of the hotel including a full collateral suite, promotional photography, branded marketing materials, signage, wayfinding, en suite materials, restaurant menus, architectural details, and staff uniforms.

Studio: Funeral
Year: 2018
︎     Identity, Signage, Print