RCYC is a youth services organization based in the Tennessee River Valley committed to supporting youth and young adults in their transition from adolescence to independence. RCYC began as an offset of Partnership FCA, a large non-profit in Tennessee with a broad
focus and a deep rooted stigma.
        We helped launch RCYC in 2018 with an energetic brand identity focused on flexibility that positions them as a lifestyle brand local youth want to be a part of—shedding any stigma typically associated with similar organizations.

Studio: Funeral
Year: 2018
︎     Naming, Identity, Print, Website