ILYSM

Visual identity for ILYSM (I Love You So Much), a lifestyle brand based in New York City focused on all things ugly, comfy, and cool.
        We worked with ILYSM to refine their existing logo system and develop a unique visual language that spans every touchpoint of the brand both physical and digital.

Studio: Funeral
Collaborators: Matt Barnes
Logomark: Todd Goldstein
Development: Ctrl Alt Del
Year: Ongoing
︎     Identity, Print, Packaging, Website 
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